The aim of the course of study to obtain the first level Diploma of the School of Art and Design for Business is to provide a sound knowledge of artistic methods and techniques as  well as the acquisition of  specific know-how of design and style methodologies in the use of tools of image representation and artistic practices and representation, with particular focus on communication, industrial design and design.

The courses focus on developing the necessary skills for the use of expressive, traditional and contemporary technological tools related to the use and management of space and the principles of  communication and representation. Graduates  of the Diploma school courses must: 1) possess adequate technical-operational training in  the methods and contents in the field of Graphic Design, Advertising, basic design, installation; 2) possess methodological and critical tools in order to master new forms of expression, techniques and cutting-edge technologies: 3) be able to use  at least one language of the European Union effectively , other than the mother tongue language, in the specific area of expertise and for the exchange of general information; 4) possess adequate knowledge of digital tools for the communication and management of information in the field of expertise.

Graduates of the School will carry out professional activities in a number of public and private areas of design focused on meeting the needs of a new and flexible market within the different types of applications for institutions, museums, from small and medium-sized enterprises to large-scale industry, in particular advertising, the organisation of space as a means of communication, installations, site specific design and the complexity of business communication.

Thanks to agreements with public and private institutions (Fondazione della Cultura, agreement for the study of images), the Accademia Ligustica will organize the most suitable work placements and internships in order to forge specific professional skills, in addition to setting specific training goals to achieve for each course of study.