The courses of bachelor program in Art and Design for Business (PAI) aim to provide a contemporary and professional training path for those who wish to enter the world of visual communication.

The core goal of the PAI bachelor program is to broaden students’ cultural horizons, offering a curriculum that spans from the culture of images to multimedia languages, from graphic design to web design, all while focusing on the essential tool of drawing.

The School of Art and Design for Business trains professionals capable of living and working with awareness within the “liquid society,” cultivating new intelligences that center on the importance of healthy, accurate, and functional communication, fostering more transparent relationships between companies and people.

By the end of bachelor program, graduates will have acquired a solid theoretical and practical foundation to face the challenges of contemporary communication. They will possess the cultural and technical tools needed to pursue careers as Graphic Designers, Art Directors, Illustrators, Video Makers, Visualizers, and more.

Graduates will be able to start their careers in both public and private sectors. Depending on their skills and abilities, they can contribute specifically within a diverse team or set up an independent and autonomous career.

Graduates will develop characteristics and skills that will make them attractive to communication agencies, as well as to communication departments— which are increasingly being implemented within companies and businesses across all sectors, categories, and sizes.